The 7 benefits of unified commerce
In a previous article, we meticulously explained what unified commerce actually entails, and why it’s important for your business. In short: unified commerce is the entrepreneurship of the future. You centralise all business efforts and manage all elements from one platform. And of course, this comes with lots of benefits. We’ll shine a light on them.
1. Efficient management and time saving
Since you manage everything from a single platform, you create transparent processes for every employee. From top management to in store sales representatives. A unified commerce approach means that everyone receives realtime information. That way, you eliminatie issues like overstock or shortages.
To top that off, you also gain more time – something that business owners are short of. Centralised management eases streamlined communication. It’s faster to roll out innovations, you enjoy a smoother product management process …
2. Less mistakes due to no manual interventions
Manual interventions are no longer needed. You manage all your business elements from one connected platform. These elements used to be externally connected, but are now intertwined. A smart unified commerce system will even provide you with predictive analysis, allowing you to anticipate and to reduce your costs.
3. Automated processes and motivated employees
Unified commerce also entails automation. It revolves around processes that are mostly time consuming and of which the professional challenge is fairly limited. By removing these from your employees’ to do’s, you’ll raise their motivation levels as well as their productivity.
4. Happy customers thanks to your flexibility
Since everything is connected, customers can now spread their purchase(s) over all channels. A shopping funnel used to be a rather linear process, but this is now no longer the case. Online and offline go hand in hand, which allows clients to order according to their own wishes and itinerary.
Unified commerce equals real time information, something that also benefits your customers. A product’s availability is fully up to date, meaning that consumers can adapt their shopping beforehand. This reduces the risk of negative experiences, such as unexpectedly sold out items.
5. More and improved data gathering
All your channels now serve as a sort of ecosystem. They are intertwined, resulting in a high added value for your data gathering. You receive information on your clients at every single touchpoint. Since all of these touchpoints are connected, you are able to gather rich data on your customers. All data flows in one place, which gives you the ability to get more insight in who your clients are and to finetune their profiles.
6. Better data equals proper personalisation
The amount of data you gather leads to amazing opportunities for personalisation. You now have the chance to approach people with products and promotions that truly fit their needs. And we do speak of personalisation based on individuals. You’ll no longer use groups that more or less fit the same specifics – you will be able to reach out to people on a full personal level.
7. Higher sales thanks to happy customers
From personalisation to an excellent user experience across all your channels. Unified commerce has the effect that your customers have better experiences with your business. This results in the likelihood that people will not only return to buy more, but will also send their friends, family and acquaintances over to you.
Needless to say, unified commerce still offers way more benefits. There’s no longer the need to invest in several uncombinable tools, it’s easier to streamline branding and communication … Unified commerce offers a wide range of advantages that are beneficial to every type of business. We can most certainly conclude that all parties involved benefit from unified commerce.
Curious to discover how unified commerce can grow your business? Why not request a Lochting demo! We’d love to help you move forward with your company.