Meditech and Febelco join forces on Lochting.com
Last week, Meditech Pharma presented its new product, Lochting, on the Webwinkelvakdagen in Utrecht. Lochting offers pharmacists the opportunity to centralise their sales channels with a unified commerce approach. Meditech Pharma started a partnership with Febelco to roll out this new Lochting concept.
Why Lochting? What are today’s challenges for pharmacists?
Digitalisation is indispensable when you take the continuously higher demands of customers into consideration. It is, however, also a time consuming and complex process. Pharmacists don’t have this amount of time and often don’t have the necessary knowledge either.
Digital and human interaction tend to flow into each other. Patients have both online and offline touchpoints with their pharmacy. These days, customer visits are broad and go from one experience to another. Although this new reality might be complex, it also makes the core task of a pharmacist easier. That is, helping out their patients on a personal level, where and whenever it’s needed.
Besides that, local commerce and e-commerce don’t always go hand in hand. Customers are in the dark about the availability of products at their pharmacy, and home delivery also comes with quite some organisational complexities. Pharmacists want to service their patients wherever they are: at home, on the road or inside their pharmacy. They aim to avoid unnecessary travel. That’s why they are in need of a solid base that allows pharmacists to aid clients in a uniform matter.
How does Lochting solve this?
Lochting is a centralised platform for pharmacists from which they can manage all their commercial efforts. The platform connects webshop, self-order kiosk, digital screens and product database. On top of that, Lochting also functions as a community where all parties involved are connected. Think of producers, wholesale, professional associations, software producers and pharmacists themselves. Every party delivers their own added value to Lochting.
Pharmacists will find ready-to-use templates on the platform, as well as solutions to streamline communication and present their product offering. This not only saves a pharmacist time, but also a lot of costs. Having more time is the most crucial advantage for them, as this leaves room to offer advice and give personal guidance to patients.
It’s important to note that Lochting expects that all data of this ecosystem’s parties will flow like water. This still remains the core of ‘unified’ commerce. This is the only way to ensure that pharmacists can give their patients correct and real time information, thus providing them with an optimal service. No matter where they are.
Complete or custom solution
Lochting – the ‘unified commerce garden’ – is available as a complete solution, but it’s also possible to partly integrate it in a pharmacy. This allows pharmacists to steadily grow and invest in their digitalisation. Lochting offers tangible training and tutorials to get the most out of the platform – and the most out of one’s pharmacy.
Partnership with Febelco
Meditech Pharma proudly presents Febelco as their partner in the rollout of the Lochting-solution on Belgium’s pharmaceutical market. Together, they aim to guide all Belgian pharmacists towards unified commerce.
About Meditech Pharma
Meditech Pharma has been active in the pharmaceutical sector for more than 20 years. They develop, produce and distribute automation solutions for pharmacies. Meditech Pharma is active in 12 countries and employs 100 people. They are market leaders and innovators in pharmaceutical robotics.
Febelco is the biggest Belgian wholesale distributor of medicine, with a market share of 43% and a revenue of 1,5 billion euros. This earned Febelco a spot in the top 100 Belgian companies. As a cooperative wholesale company, their entire stock is in the hands of clients – independent Belgian pharmacists.
What’s the origin of Lochting’s name?
In Old Flemish, a lochting is a garden. The word first appeared in written documents around 1200 AD. It’s a place where you feel at ease and where you can grow beautiful things without having to go somewhere else. Just like this platform. Lochting is designed to grow your business and to manage all your commercial efforts in one place.