The power of digital signage
Before we dive deeper into the importance of digital signage, we will briefly explain what it is. Digital signage is more than just digital road signs: it’s screens on which you can display vivid images that attract the attention of passers-by, arouse their interest and may encourage them to buy.
The use of digital screens in your store also gives you the opportunity to convey a lot more information in a lot less space. Overcrowded shelves, an overload of advertising signs, promotions all over the place… all these things can be greatly reduced thanks to digital signage. In addition, creating a clear impression in your store gives you a nice quick win. And because large screens are much more attractive, you will also have higher sales figures and a more appealing brand in the long run.
Digital signage generates immediate interest
This attractive form of digital communication is used in-store or in other public places. The strength of digital signage lies mainly in the use of these screens for promotional offers or for displaying new products. Digital screens attract attention immediately, especially if moving images are used. Shoppers and passers-by will stop and look for a while and get excited about your offer as a result.
It goes without saying that digital signage can also be used purely for information purposes. In fact, a combination of advertising messages and company information is often used. For example, digital screens make it easy to display your opening hours or planned holidays. You can even use them to introduce new employees or services with a view to encouraging people to explore.
Personalisation with facial recognition or augmented reality
You can go a step further by using facial recognition for returning customers. Although our marketing efforts in Belgium are not yet fully directed at this, it does offer interesting opportunities for displaying products that are tailored to customers or even allowing them to view their own online wishlist directly in the store.
As a business manager, you can also combine digital signage with augmented reality applications. For example, you could allow customers to ‘try on’ items that are only available online, after which they can order them and also shop in store at the same time. In this way, you can take digital communication on LED or LCD screens a lot further than just promotional or informative messages.
Would you like to find out more about digital signage? Contact us for a customised solution.