How pharmacists can improve their sales through digitalisation
Digitalisering often seems like a time consuming and expensive process. With Lochting, however, we eliminate these issues. This allows pharmacists to fully enjoy the benefits of digitalisation. One of its biggest advantages is how it will boost your sales. In this article, we’ll give you all the details on how this works.
It starts with investing in your own webshop. We previously wrote on how every pharmacist needs a website, but we do want to reiterate its importance. A website, preferably combined with a (mobile) webshop, guarantees an improved user friendliness. This goes for all parties involved: from coworkers to patients, but also for you. Your webshop furthermore allows you to even sell your products on a national or even international level. It’s simple: online reach goes beyond the locality of your pharmacy, even more so when you invest in digital advertising.
Stay open after hours with a wall dispenser
Just like your webshop is open 24/7, so is a wall dispenser. This comes in quite handy for several over the counter products that your patients might urgently need. Think of baby food, condoms, patches and ointment. In short: non-prescription (medical) products. When you install a wall dispenser, you make your patient’s life easier. They no longer have to go to a potentially far pharmacy on call – they can go to you, even after hours, for every urgent buy. You may not be there, but your user-friendly wall dispenser with a carefully selected product range is.
You can take it even further and connect your dispenser to your webshop. People can now order online when they’re at home, scan a QR-code at your wall dispenser and receive their items. No waiting line, no wasting time. Your patients can pick up their order when it suits them best, as they are no longer bound to your hours. This flexibility makes it more likely that people will buy from your pharmacy more often, simply because you are always available.
On-screen ordering in your pharmacy
It’s no news that no one likes waiting. And it’s good news that with Lochting, you are able to cut your patient’s waiting time. By installing digital screens, you give your clients the possibility to quickly order the products they know. It only takes a few clicks to select, pay and pick up their order at a dedicated pick-up desk. This also gives you more time for people who are still in need of your advice or want to use your other services.
Curious how Lochting can boost your sales? Request a demo and discover how we can aid you with the digitalisation of your pharmacy.