How to effectively use digital signage in your pharmacy
Digital screens are more than a luxurious gadget for your pharmacy. You can use these screens to give more information while using less space. It’s important, however, to remain relevant for your patients. You have to display the right information at the right time – and we’ll help you get started with this.
Digital signage in your pharmacy has two main functions: spreading information and encouraging purchases. As a pharmacist, it’s best to focus on these two pillars. New products, special promotions, recommended product combinations … are all easily implemented into a presentation that you can schedule to play during your busiest moments. You then alternate between this and information about new employees, (updated) opening hours, holidays …
Thanks to these screens, you’ll avoid print advertisements dominating your pharmacy interior. This results in a neat impression, a calm environment and more space to give in store products the attention they deserve. Pharmacists can link their screens to their product database, which is also integrated in the same platform. This ensures 100% certainty that you always display the correct products, prices and availability.
Communicate at the right time
Using a scheduler creates the possibility to spread relevant information and promotions during your busiest times. It’s even possible to adapt your communication on seasonality and certain target groups, depending on who visits your pharmacy at certain moments. Do you welcome a lot of elderly people during the day, and young families with children in the evening? It’s easy to schedule presentations with products that are relevant to these patients – making a purchase more likely.
Finetuning your communication will make your patients feel more in touch with them. You provide them with valuable information, giving them the idea they can trust you as a pharmacist. The result? They’ll keep coming back and will send friends, family and acquaintances your way.
Allow your clients to order on your screens
Why not take the leap, and use your screens as a point of sale? Both your clients and your employees will gain time. Some sales don’t require an extra explanation. Think of ointment, light painkillers, vitamins … Patients would be able to order these items on your digital screen, pay for their order and then collect it at a special desk. Lochting creates more time for all parties involved by automating this process.
In conclusion: digital signage in your pharmacy offers each party an enormous added value. You invest in the future of your business and in an improved user experience for everyone involved. Interested in your own digital screen for your pharmacy? Don’t hesitate to reach out!