{"id":13882,"date":"2022-11-30T08:27:50","date_gmt":"2022-11-30T08:27:50","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13882"},"modified":"2023-03-15T12:42:22","modified_gmt":"2023-03-15T12:42:22","slug":"pourquoi-et-comment-faire-du-marketing","status":"publish","type":"post","link":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/","title":{"rendered":"Pourquoi et comment faire du marketing ?"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13882\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Sans efforts de marketing, une partie du potentiel de votre boutique en ligne restera inexploit\u00e9e&#8230;<\/p>\n<p>Ne tournons pas autour du pot. \u00c0 l\u2019\u00e8re de la transformation num\u00e9rique, vous allez aussi devoir fournir des efforts si vous ne voulez pas \u00eatre largu\u00e9(e). Un site web est comme un jardin : vous aurez beau l\u2019am\u00e9nager joliment et y planter toutes sortes de graines, vous ne r\u00e9colterez aucun fruit s&#8217;il ne re\u00e7oit pas de lumi\u00e8re, d\u2019eau et de soins.<\/p>\n<p>Nous savons que le marketing n\u2019est pas votre activit\u00e9 principale et c\u2019est la raison pour laquelle nous voulons vous aider. Ce livre blanc vous permettra d\u2019en savoir plus \u00e0 ce sujet. Notre principal objectif est de vous donner des conseils et des astuces pour booster rapidement et facilement vos ventes en vous faisant conna\u00eetre davantage et en g\u00e9n\u00e9rant des visiteurs pour votre pharmacie et votre boutique en ligne.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-14788 aligncenter\" title=\"Marketing flyer\" src=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-1024x725.jpg\" alt=\"Marketing flyer\" width=\"1024\" height=\"725\" srcset=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-1024x725.jpg 1024w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-250x177.jpg 250w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-768x544.jpg 768w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-90x64.jpg 90w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-105x74.jpg 105w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM-424x300.jpg 424w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-1.37.47-PM.jpg 1234w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n<h6>Pourquoi et comment proc\u00e9der ?<\/h6>\n<p>Les r\u00e9ponses \u00e0 ces questions (et \u00e0 beaucoup d\u2019autres) se trouvent dans ce livre blanc. Un document concret, simple et concis, que vous pourrez mettre directement en pratique. Du mat\u00e9riel POS aux r\u00e9seaux sociaux, en passant par un calendrier de contenu concret. Vous y trouverez \u00e9galement des conseils et des exemples de communications en ligne et hors ligne, et d\u00e9couvrirez comment celles-ci se renforcent mutuellement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sans efforts de marketing, une partie du potentiel de votre boutique en ligne restera inexploit\u00e9e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-13882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment-augmenter-votre-visibilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi et comment faire du marketing ? - Lochting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi et comment faire du marketing ? - Lochting\" \/>\n<meta property=\"og:description\" content=\"Sans efforts de marketing, une partie du potentiel de votre boutique en ligne restera inexploit\u00e9e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Lochting\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T08:27:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T12:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"1419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"baldmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"baldmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/\",\"url\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/\",\"name\":\"Pourquoi et comment faire du marketing ? - Lochting\",\"isPartOf\":{\"@id\":\"https:\/\/www.lochting.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png\",\"datePublished\":\"2022-11-30T08:27:50+00:00\",\"dateModified\":\"2023-03-15T12:42:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage\",\"url\":\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png\",\"contentUrl\":\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png\",\"width\":1664,\"height\":1419,\"caption\":\"Lochting social media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lochting.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment augmenter votre visibilit\u00e9?\",\"item\":\"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pourquoi et comment faire du marketing ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lochting.com\/fr\/#website\",\"url\":\"https:\/\/www.lochting.com\/fr\/\",\"name\":\"Lochting\",\"description\":\"All your pharmacy sales channels on one platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lochting.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231\",\"name\":\"baldmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g\",\"caption\":\"baldmin\"},\"sameAs\":[\"https:\/\/www.lochting.com\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi et comment faire du marketing ? - Lochting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi et comment faire du marketing ? - Lochting","og_description":"Sans efforts de marketing, une partie du potentiel de votre boutique en ligne restera inexploit\u00e9e...","og_url":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/","og_site_name":"Lochting","article_published_time":"2022-11-30T08:27:50+00:00","article_modified_time":"2023-03-15T12:42:22+00:00","og_image":[{"width":1664,"height":1419,"url":"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png","type":"image\/png"}],"author":"baldmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"baldmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/","url":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/","name":"Pourquoi et comment faire du marketing ? - Lochting","isPartOf":{"@id":"https:\/\/www.lochting.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png","datePublished":"2022-11-30T08:27:50+00:00","dateModified":"2023-03-15T12:42:22+00:00","author":{"@id":"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231"},"breadcrumb":{"@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#primaryimage","url":"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png","contentUrl":"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_17.png","width":1664,"height":1419,"caption":"Lochting social media"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/pourquoi-et-comment-faire-du-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lochting.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment augmenter votre visibilit\u00e9?","item":"https:\/\/www.lochting.com\/fr\/comment-augmenter-votre-visibilite\/"},{"@type":"ListItem","position":3,"name":"Pourquoi et comment faire du marketing ?"}]},{"@type":"WebSite","@id":"https:\/\/www.lochting.com\/fr\/#website","url":"https:\/\/www.lochting.com\/fr\/","name":"Lochting","description":"All your pharmacy sales channels on one platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lochting.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/c694bf3bff1cda6fd0ef734ee4b6b231","name":"baldmin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.lochting.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83914005bf165457267f5800dba03f6aa680bc45430d0db43830a445c303ddcd?s=96&d=mm&r=g","caption":"baldmin"},"sameAs":["https:\/\/www.lochting.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/posts\/13882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/comments?post=13882"}],"version-history":[{"count":2,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/posts\/13882\/revisions"}],"predecessor-version":[{"id":14792,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/posts\/13882\/revisions\/14792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/media\/13711"}],"wp:attachment":[{"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/media?parent=13882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/categories?post=13882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lochting.com\/fr\/wp-json\/wp\/v2\/tags?post=13882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}