{"id":13928,"date":"2022-11-30T09:00:34","date_gmt":"2022-11-30T09:00:34","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13928"},"modified":"2023-03-15T09:50:54","modified_gmt":"2023-03-15T09:50:54","slug":"flyers-depliants-brochures-et-catalogues","status":"publish","type":"post","link":"https:\/\/www.lochting.com\/fr\/les-communications-fr\/flyers-depliants-brochures-et-catalogues\/","title":{"rendered":"Flyers, d\u00e9pliants, brochures et catalogues"},"content":{"rendered":"
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M\u00eame \u00e0 l\u2019\u00e8re du num\u00e9rique, les communications imprim\u00e9es restent un \u00e9l\u00e9ment indispensable de votre mix marketing en tant que pharmacien(ne). Les gens aiment pouvoir tenir un document \u00e0 lire entre les mains. Un support imprim\u00e9 bien fait commercialement ajoutera de la valeur \u00e0 vos produits et incitera vos patients \u00e0 les acheter.<\/p>\n

Pensez par exemple \u00e0 un flyer promotionnel, \u00e0 un catalogue pr\u00e9sentant les produits de saison, \u00e0 un d\u00e9pliant expliquant un produit phare ou \u00e0 une brochure contenant plus d’informations sur un service que vous proposez. Les communications imprim\u00e9es offrent de nombreuses possibilit\u00e9s.<\/p>\n

Et profitez-en bien s\u00fbr pour faire aussi la promotion de votre boutique en ligne ! C\u2019est un excellent moyen de renforcer vos communications en ligne via vos communications hors ligne et inversement.<\/p>\n

Dans la suite de ce livre blanc, vous d\u00e9couvrirez comment planifier et \u00e9laborer ces supports \u00e0 l\u2019aide des th\u00e8mes du calendrier de contenu.<\/p>\n

9 conseils pour un support imprim\u00e9 r\u00e9ussi<\/h6>\n
    \n
  1. Veillez \u00e0 ce que le mat\u00e9riel refl\u00e8te votre identit\u00e9 visuelle : logo, couleurs et police de caract\u00e8re. Cela vous rendra encore plus reconnaissable.<\/li>\n
  2. N’oubliez pas de mentionner votre adresse et vos coordonn\u00e9es. Et bien s\u00fbr, votre site web, vos r\u00e9seaux sociaux, etc.<\/li>\n
  3. Pensez \u00e0 mentionner les obligations l\u00e9gales, comme \u00ab Ne me jetez pas sur la voie publique \u00bb ou l\u2019\u00e9diteur responsable (nom et adresse). Au dos, pr\u00e9voyez un code discret, accompagn\u00e9 par exemple de la date de votre impression, de mani\u00e8re \u00e0 pouvoir distinguer facilement les diff\u00e9rentes \u00e9ditions.<\/li>\n
  4. Choisissez soigneusement le papier que vous allez utiliser. S’il s\u2019agit par exemple de faire la promotion de produits cosm\u00e9tiques \u00e9cologiques, demandez du papier \u00e9cologique \u00e0 l\u2019imprimeur pour un message encore plus percutant.<\/li>\n
  5. Si vous souhaitez cr\u00e9er une brochure, n\u2019oubliez pas qu\u2019elle doit comporter au moins huit pages et toujours selon un multiple de 4 (cahiers).<\/li>\n
  6. Quelle finition choisir ? Une finition mate am\u00e9liorera la lisibilit\u00e9 des brochures contenant beaucoup de texte. Une finition brillante, en revanche, fera mieux ressortir les images.<\/li>\n
  7. V\u00e9rifiez soigneusement le projet avant de l\u2019envoyer \u00e0 l\u2019imprimeur pour vous assurer que le texte et les coordonn\u00e9es ne contiennent pas d\u2019erreurs.<\/li>\n
  8. Demandez une \u00e9preuve pour pouvoir v\u00e9rifier le r\u00e9sultat avant l\u2019impression. Est-ce que tout correspond \u00e0 ce que vous avez fourni ? Les pages sont-elles correctes ? Les photos sont-elles bien nettes ?<\/li>\n
  9. Enfin, convenez d’un d\u00e9lai avec l\u2019imprimeur.<\/li>\n<\/ol>\n

    \"Flyers\"<\/p>\n

    Cr\u00e9er une identit\u00e9 visuelle soign\u00e9e ou du mat\u00e9riel POS professionnel n\u2019est pas forc\u00e9ment \u00e9vident. Savez-vous que vous pouvez aussi faire appel \u00e0 Lochting dans ce cas ?<\/div>\n","protected":false},"excerpt":{"rendered":"

    M\u00eame \u00e0 l\u2019\u00e8re du num\u00e9rique, les communications imprim\u00e9es restent un \u00e9l\u00e9ment indispensable de votre mix marketing en tant que pharmacien(ne). Les gens aiment pouvoir tenir un document \u00e0 lire entre les mains. Un support imprim\u00e9 bien fait commercialement ajoutera de la valeur \u00e0 vos produits et incitera vos patients \u00e0 les acheter.<\/p>\n","protected":false},"author":1,"featured_media":13627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[416],"tags":[],"class_list":["post-13928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-communications-fr"],"acf":[],"yoast_head":"\nFlyers, d\u00e9pliants, brochures et catalogues - Lochting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochting.com\/fr\/les-communications-fr\/flyers-depliants-brochures-et-catalogues\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flyers, d\u00e9pliants, brochures et catalogues - Lochting\" \/>\n<meta property=\"og:description\" content=\"M\u00eame \u00e0 l\u2019\u00e8re du num\u00e9rique, les communications imprim\u00e9es restent un \u00e9l\u00e9ment indispensable de votre mix marketing en tant que pharmacien(ne). 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