{"id":13936,"date":"2022-11-30T09:46:17","date_gmt":"2022-11-30T09:46:17","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13936"},"modified":"2022-11-30T09:46:37","modified_gmt":"2022-11-30T09:46:37","slug":"initiez-vous-des-aujourdhui-au-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/initiez-vous-des-aujourdhui-au-marketing-de-contenu\/","title":{"rendered":"Initiez-vous d\u00e8s aujourd&#8217;hui au marketing de contenu"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13936\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Le marketing de contenu pour pharmacies est une forme de marketing qui permet de transmettre des informations pertinentes, utiles et fiables (le contenu) aux patients. Cela va d&#8217;un blog informatif \u00e0 une vid\u00e9o \u00e9ducative. Sur votre site web ou sur les r\u00e9seaux sociaux. L\u2019avantage en tant que pharmacien(ne) est que vous pouvez puisez dans toutes sortes de sujets et connaissances.<\/p>\n<p>Le but n\u2019est pas de promouvoir directement vos produits ou services. Vous proposez un contenu instructif qui aide vos patients \u00e0 faire les bons choix ou \u00e0 utiliser certains produits de la meilleure fa\u00e7on possible. Pensez par exemple aux cr\u00e8mes solaires, dont la gamme est si vaste que bon nombre de consommateurs ne savent plus quoi choisir. En expliquant par exemple dans un blog quel indice SPF convient \u00e0 chaque type de peau et \u00e0 quelle fr\u00e9quence l\u2019appliquer, vous r\u00e9pondrez aux \u00e9ventuelles questions et aiderez vos patients qui pourront ensuite cliquer sur un lien pour acc\u00e9der \u00e0 vos produits.<\/p>\n<h6>Pourquoi ?<\/h6>\n<p>Le marketing de contenu rend votre r\u00f4le de conseiller encore plus clair. Les gens sont \u00e0 la recherche de sources d\u2019information fiables sur des sujets de sant\u00e9. En proposant un contenu de qualit\u00e9, vous pouvez r\u00e9pondre \u00e0 ce besoin, attirer de nouveaux patients sur votre site et fid\u00e9liser vos clients existants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu pour pharmacies est une forme de marketing qui permet de transmettre des informations pertinentes, utiles et fiables (le contenu) aux patients. Cela va d&#8217;un blog informatif \u00e0 une vid\u00e9o \u00e9ducative. Sur votre site web ou sur les r\u00e9seaux sociaux. L\u2019avantage en tant que pharmacien(ne) est que vous pouvez puisez dans toutes sortes de sujets et connaissances.<\/p>\n","protected":false},"author":1,"featured_media":13669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[418],"tags":[],"class_list":["post-13936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenu-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Initiez-vous d\u00e8s aujourd&#039;hui au marketing de contenu - Lochting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/initiez-vous-des-aujourdhui-au-marketing-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Initiez-vous d\u00e8s aujourd&#039;hui au marketing de contenu - Lochting\" \/>\n<meta property=\"og:description\" content=\"Le marketing de contenu pour pharmacies est une forme de marketing qui permet de transmettre des informations pertinentes, utiles et fiables (le contenu) aux patients. 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