{"id":13944,"date":"2022-11-30T09:51:26","date_gmt":"2022-11-30T09:51:26","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13944"},"modified":"2023-03-15T10:16:08","modified_gmt":"2023-03-15T10:16:08","slug":"comment-creer-votre-propre-contenu","status":"publish","type":"post","link":"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/comment-creer-votre-propre-contenu\/","title":{"rendered":"Comment cr\u00e9er votre propre contenu ?"},"content":{"rendered":"<div class=\"pld-like-dislike-wrap pld-template-1\">\r\n    <div class=\"pld-like-wrap  pld-common-wrap\">\r\n    <a href=\"javascript:void(0)\" class=\"pld-like-trigger pld-like-dislike-trigger  \" title=\"\" data-post-id=\"13944\" data-trigger-type=\"like\" data-restriction=\"cookie\" data-already-liked=\"0\">\r\n                        <i class=\"fas fa-thumbs-up\"><\/i>\r\n                <\/a>\r\n    <span class=\"pld-like-count-wrap pld-count-wrap\">0    <\/span>\r\n<\/div><\/div><p>Le contenu ne doit pas forc\u00e9ment \u00eatre un texte, il peut prendre diff\u00e9rentes formes. Et vous ne devez pas n\u00e9cessairement tout cr\u00e9er vous-m\u00eame, vous pouvez aussi partager du contenu provenant d\u2019autres sources fiables. Il est conseill\u00e9 de poster r\u00e9guli\u00e8rement du nouveau contenu, sans pour autant voir trop grand. Fixez des objectifs r\u00e9alistes que vous pourrez maintenir \u00e0 long terme.<\/p>\n<h6>Qu\u2019est-ce qu&#8217;un contenu utile ?<\/h6>\n<ul>\n<li>Des conseils sur les produits<\/li>\n<li>Des articles sur les tendances<\/li>\n<li>Des th\u00e8mes\/campagnes : voir calendrier<\/li>\n<li>Un catalogue ? \u2026 et apr\u00e8s<\/li>\n<li>Un calendrier th\u00e9matique : tirez parti des journ\u00e9es sp\u00e9ciales de l&#8217;ann\u00e9e<\/li>\n<li>Des blogs : la plateforme Lochting propose plus de 100 articles \u00e0 partager sur votre site. Personnalisez-les, et associez-les \u00e0 des produits adapt\u00e9s \u00e0 votre groupe cible.<\/li>\n<li>Des articles de blog \u00e9crit par vos soins, par exemple sur les ingr\u00e9dients d&#8217;un produit ou le d\u00e9veloppement durable<\/li>\n<li>Une vid\u00e9o expliquant comment utiliser un m\u00e9dicament ou un produit cosm\u00e9tique<\/li>\n<li>Un reportage photo dans les coulisses de votre pharmacie<\/li>\n<li>Un webinaire<\/li>\n<li>Un podcast\/message audio<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14609\" title=\"Winter promotion\" src=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM.png\" alt=\"Winter promotion\" width=\"314\" height=\"558\" srcset=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM.png 314w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-141x250.png 141w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-46x81.png 46w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-53x95.png 53w, https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Screenshot-2023-03-15-at-11.01.57-AM-169x300.png 169w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 40vw, (max-width: 1200px) 60vw, (max-width: 1400px) 80vw, 1700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le contenu ne doit pas forc\u00e9ment \u00eatre un texte, il peut prendre diff\u00e9rentes formes. Et vous ne devez pas n\u00e9cessairement tout cr\u00e9er vous-m\u00eame, vous pouvez aussi partager du contenu provenant d\u2019autres sources fiables. Il est conseill\u00e9 de poster r\u00e9guli\u00e8rement du nouveau contenu, sans pour autant voir trop grand.<\/p>\n","protected":false},"author":1,"featured_media":13627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[418],"tags":[],"class_list":["post-13944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenu-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment cr\u00e9er votre propre contenu ? - Lochting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/comment-creer-votre-propre-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er votre propre contenu ? - Lochting\" \/>\n<meta property=\"og:description\" content=\"Le contenu ne doit pas forc\u00e9ment \u00eatre un texte, il peut prendre diff\u00e9rentes formes. Et vous ne devez pas n\u00e9cessairement tout cr\u00e9er vous-m\u00eame, vous pouvez aussi partager du contenu provenant d\u2019autres sources fiables. Il est conseill\u00e9 de poster r\u00e9guli\u00e8rement du nouveau contenu, sans pour autant voir trop grand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/comment-creer-votre-propre-contenu\/\" \/>\n<meta property=\"og:site_name\" content=\"Lochting\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T09:51:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-15T10:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lochting.com\/app\/uploads\/2022\/11\/Lochting_whitepaper_5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"1419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"baldmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"baldmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/comment-creer-votre-propre-contenu\/\",\"url\":\"https:\/\/www.lochting.com\/fr\/marketing-de-contenu-fr\/comment-creer-votre-propre-contenu\/\",\"name\":\"Comment cr\u00e9er votre propre contenu ? 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