{"id":13856,"date":"2022-11-29T13:30:20","date_gmt":"2022-11-29T13:30:20","guid":{"rendered":"https:\/\/www.lochting.com\/?p=13856"},"modified":"2023-08-02T13:11:14","modified_gmt":"2023-08-02T13:11:14","slug":"content-begint-met-strategie","status":"publish","type":"post","link":"https:\/\/www.lochting.com\/nl\/contentmarketing\/content-begint-met-strategie\/","title":{"rendered":"Content begint met strategie"},"content":{"rendered":"
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Content, denk er goed over na. Het is niet zomaar wat schrijven en op al je kanalen posten. Het moet doordacht en vooral, het moet boeiend zijn voor je publiek. Mensen krijgen dagelijks veel informatie te verwerken en filteren wat voor hen relevant is. Het is daarom belangrijk om een overeenkomst te vinden tussen wat jij aanbiedt en wat je doelgroep wil weten en interesseert. Wat zijn de \u2018sweet spots\u2019 en welke content kan je hier bij bedenken?<\/p>\n

Daarnaast volg je best een contentstrategie: wat is de rode draad in alle content die je maakt. Op welke thema\u2019s concentreer ik me en hoe kan ik daarmee relevante en herkenbare informatie verspreiden naar mijn publiek?<\/p>\n

We gaan er niet over liegen. Dit kost wat inspanning. Maar geen nood! We helpen je daar graag bij. Lochting heeft een contentkalender ontwikkeld met thema\u2019s per week waar je inspiratie uit kan putten. Er zijn ook heel wat blogs beschikbaar in de Lochting-bibliotheek, die je zo kunt gebruiken.<\/p>\n

\"Sweatspot\"<\/p>\n

Hou vol! Contentmarketing is een inzet waarvan het effect zichtbaar is op lange termijn. Alle inspanningen dragen bij aan de merkvoorkeur, naamsbekendheid en je verkoop.<\/div>\n","protected":false},"excerpt":{"rendered":"

Content, denk er goed over na. Het is niet zomaar wat schrijven en op al je kanalen posten. Het moet doordacht en vooral, het moet boeiend zijn voor je publiek. Mensen krijgen dagelijks veel informatie te verwerken en filteren wat voor hen relevant is.<\/p>\n","protected":false},"author":1,"featured_media":14076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[419],"tags":[],"class_list":["post-13856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentmarketing"],"acf":[],"yoast_head":"\nContent begint met strategie - Lochting<\/title>\n<meta name=\"description\" content=\"Bepaal je strategie en deel de juiste content om je doelgroep te bereiken. 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