How can you get started with the content calendar?
The content calendar is ready to use. Make the most of it and use it frequently! It is a rich source of inspiration for your content marketing, promotions and campaigns. The content calendar is also tailored to your needs, i.e. aligned with your positioning. The general topics are supplemented with themes and moments that are relevant to your pharmacy.
Every week, you will discover special days or suitable themes (through suggestions) that you can communicate about. You can also include links to relevant products in your pharmacy and webshop. And you will immediately see which blog posts on the Lochting platform you can use right away.
An example
22 April is Oral Health Day. It’s the perfect opportunity to promote your range of oral care products. You could write your own blog post or simply choose one from the range of Lochting blog posts: “What is dry mouth?” or “Which toothbrush should you use to keep your teeth clean and strong?” These can be freely used and shared on your social media!
Of course, there’s no need to use all the suggested themes of the week. Draw up your own campaigns and work out your planning in the spreadsheet provided.
