Why and how should you do marketing?
Without marketing efforts, your webshop simply won’t flourish… Let’s be honest here: to keep pace with digitisation, you need to roll up your sleeves and put in some work.
Marketing
In this section we would like to inspire you with anything that
relates to marketing your Lochting devices
About being seen
Provide optimal service
Communication
Content marketing
Your communication channels
Getting visitors and increasing sales
And your customers will become your ambassadors
In and for your pharmacy
Get started with the content calendar
Spread information
Your website
Converting visitors to buyers
The more you give, the more you get back
The main reason why you need to market your pharmacy? Your customers. Reaching them, getting them to your website and pharmacy and increasing their loyalty to your business.
People and attention are the two most important factors in your marketing communication.
You create attention by communicating with people and the way in which you respond to their needs when doing so. There are various types of attention.
Workshops to deepen your knowledge
The white paper is full of tips and also provides various useful tools, such as a ready-to-use content calendar and a concrete campaign to promote your webshop. These offer the practical foundations you need.
Provide optimal service and your customers will become your ambassadors
These days, customers place high demands on their pharmacy. You can serve your customers and offer them solutions in various different ways.
Advice
As a pharmacist, you are in the best position to give customers of all ages appropriate advice about their medication, including how to use it safely and store it correctly.
Convenience and comfort
Customers can use your webshop to look at the range of products available before visiting your physical pharmacy. This allows them to see what's in stock, so they will only come to collect it once it's there.
Customised service
The strength of local/regional customers is that you can get to know them personally. This builds trust and provides a certain connection with the customer, so that they don’t just feel like a number.
Aftersales service
You want to reward good customers and increase their loyalty to your pharmacy. You should therefore focus on loyalty programmes and customer discounts, both in your physical pharmacy and on your webshop.
Your pharmacy, your brand
our physical pharmacy will remain the first point of contact for many people. Of course, you are aware that the look and feel of your business is important and contributes to a professional image. However, we would like to give you some extra tips to further enhance the customer experience in your pharmacy.
Customer experience in your pharmacy
Let us inspire you and show you how the layout of your pharmacy can contribute to an optimal customer experience. Most of it will probably be obvious, but perhaps you will find something you can still put to good use.
Flyers, leaflets, brochures and catalogues
Even in digital times, printed communication remains an indispensable part of your marketing mix as a pharmacist. People still like to read things that they can hold in their hands. And well-designed printed material adds value to your products and encourages your customers to buy.