Enhance the connection with your customers
The strength of local/regional customers is that you can get to know them personally. This builds trust and provides a certain connection with the customer, so that they don’t just feel like a number. You can even ask your customers to choose you as their ‘home pharmacist’. Find more information about this campaign here.
Guarantee even more privacy
Some customers find it difficult to talk about health problems in the pharmacy. For certain purchases, discretion is therefore greatly appreciated. You can guarantee your customers the necessary privacy in various low-threshold ways. These include a privacy line (special number), via WhatsApp or collection by appointment.
If you have space in your pharmacy, you could possibly install a small consultation room where you can speak to customers behind closed doors to discuss certain health problems.
Even more help and guidance
There are also specific services that you can focus on, such as helping customers to stop smoking, support with postnatal depression, guides and/or information sessions about common diseases in children, collaboration with babysitters, etc. Other examples include offering personal advice to parents of children with special needs, in collaboration with other professional parties, or specialising in sports nutrition and providing more information about this.