Make the most of your advisory role
As a pharmacist, you are in the best position to give customers of all ages appropriate advice about their medication, including how to use it safely and store it correctly. Feel free to highlight this expertise via your communication channels.
Personal advice by appointment
How can you be optimally available for your customers? For example, you could include an appointments module on your website. Customers could then come to the pharmacy at a prebooked time for advice that requires a little more time or privacy.
Educational resources to help your customers
Clear tutorials and educational videos can offer valuable content for your customers and therefore serve as an important tool in your marketing arsenal. Examples include a tutorial on how to measure your blood pressure or a video about the use of inhalers. <https://inhalatorgebruik.nl/>
Keep the FAQ on your website up to date
Your customers will undoubtedly ask a lot of questions about your products, services and delivery. You can save a lot of time and effort by answering frequently asked questions on the FAQ page of your webshop.