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How to create your own content

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Content can take various different forms – it’s not just text. And you don’t have to create everything yourself; you can also share content from other reliable sources. Regularly posting new content is a good plan, but you don’t have to think too big. Set achievable goals that you can sustain in the long term.

What counts as valuable content?
  • Product advice
  • News articles about trends
  • Themes/campaigns: see calendar
  • Catalogue? … which one?
  • Top topical calendar: responding to special days of the year
  • Blog posts: on the Lochting platform, you will find more than 100 blog posts that you can share on your website. Customise them and link products to suit your target group
  • Blog posts that you write yourself, e.g. about product ingredients or sustainability
  • A video about the use of medications or cosmetics
  • A photo reportage behind the scenes of your pharmacy
  • A webinar
  • A podcast/audio message

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